ART MARKMAN + BLACK COFFEE
Art Markman is the Anabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas at Austin and Founding Director of the Program in the Human Dimensions of Organizations. He was born in New Jersey, got his BS in Cognitive Science from Brown, his MA and PhD in Psychology from the University of Illinois, and worked at Northwestern and Columbia University before coming to The University of Texas in 1998. Art has written over 150 scholarly papers on topics including reasoning, decision making, and motivation. He has served as executive officer of the Cognitive Science Society and executive editor of the journal Cognitive Science.
For the last dozen years, Art has brought insights from cognitive science to a broader audience in a variety of ways. He speaks and consults for companies. He blogs for a variety of outlets including Psychology Today and FastCompany. He is co-host (along with Bob Duke) of the radio show and podcast Two Guys on Your Head produced by Rebecca McInroy at KUT. He has written several books including Smart Thinking, Smart Change, and Brain Briefs. Art also plays saxophone for the local ska band Phineas Gage.
WHAT IS YOUR FAVORITE GO TO COFFEE DRINK?
My go-to is black coffee made in a drip coffee maker with a cone. I prefer a medium roast. I tend to buy about a pound of coffee at a time and switch between coffee from Kenya, Sumatra, and Colombia. When I'm out for coffee or traveling, I'll grab an espresso or perhaps an Americano if I'm going to be sitting with it for a while. On tough travel mornings, I'll start with a Red Eye.
No coffee for me after about 1pm, or I wake up at 2am questioning my existence.
DESCRIBE YOUR MOST MEMORABLE EXPERIENCE ASSOCIATED WITH COFFEE?
My earliest coffee memory affected the way I drink coffee. On weekends, my parents would sit down to breakfast with (ugh) Tasters Choice. I would get to spoon out the instant coffee into their cups and would put a teaspoon of sugar into my mom's coffee. My dad drank his coffee black, and my mom drank hers with cream and sugar. So, when I got older, I just assumed that men drank their coffee black and women had theirs with cream and sugar. When I was finally old enough to realize I could have my coffee any way I wanted, I liked it black.
My best coffee memories are travel memories. At work, coffee tends to be functional. Coffee in the morning to get the day going. When I travel, I have some time to enjoy it. I can remember sitting in a coffee shop in Paris on a small street watching the world go by. Espresso in Bologna, Italy before going to the Morandi museum. Coffee in a paper cup walking around Sapporo early in the morning fighting jet lag.
DO YOU MAKE COFFEE AT HOME? IF SO, HOW DO YOU PREPARE IT?
Coffee in a drip coffee maker with a cone filter. Just enough for what I'm going to drink. I don't like it if it has been sitting on the burner for too long. 1 Scoop of coffee per cup and an extra half scoop for the pot. Not too strong.
WHAT WAS THE CRITERIA FOR CHOOSING YOUR PLAYLIST?
I'm a morning coffee drinker, so morning music was the main thing. I love all kinds of music, but I can't rock out first thing in the morning... I tried to pick songs from different eras of my life.
BLACK DRIP COFFEE
MACHINE HEAD COFFEE RECIPE
Medium Coarse Grind
We prefer a 15:1 Water to Coffee Ratio
If your coffee tastes bitter, you are overextracting, so experiment with a coarser grind. If your coffee tastes sour, you are underextracting, so experiment with a finer grind. You'll find that as beans age you may need to make adjustments. If possible, grind your beans just before brewing.
We love coffee and enjoy sharing information. If you want to brew better coffee at home, feel free to stop in and ask questions.
NEXT FEATURED GUEST:
Former Texas Senator / Humanitarian